A new term is being coined by John Moore from Brand Autopsy (It might have been used before but it’s the first time I read it labeled as such): EGM is the word and stands obviously for Employee Generated Media. Moore is pointing out to a freshly published new book, written by Gates. Not our Bill but Gill, firstname Mickael. Gates Gill is the author of How Starbucks saved my life, his own story relating how he was offered a $10,50/hr job as a Starbucks Barita after he’d been fired by the ad-agency he’d been working at for many years as a Creative Director and failed to develop his own business consultancy. Starbucks made his mantra ‘Less past more future’ more than a daily prayer. Without any preconceived strategic communication plan from the brand, this vibrant testimonial will surely add to the already -and well deserved- sacrosanct reputation linked to Starbucks (funnily enough, customers who bought the book on Amazon also bought Mother Theresa: Come Be My Light‘. (That one deserves some additional research) Besides being a clever way to make sure the brand eventually engages with the new social media opportunities (by encouraging employees to lead the way), EGM seems to be the new fad to touch Generation Y. More and more companies, including the Big Four are leveraging on EGM to recruit new employees. The most common media is video. The reason why? Video enables brands to connect and engage with their audience on an emotional level. Recently Deloitte successfully launched a Festival Film to stimulate employees to actively participate in recruiting new employees. The theme: ‘ What’s your Deloitte?’ generated an amazing 370 submissions, posted on the company’s intranet – and YouYube for that matter. Take a look at winner number 2 entry, staging what it’s like to be a Deloitte client service Superhero.
Unbelievable this is not a professionally edited one. Maybe an idea for Telenet customer service ? I’d vote for Dorien 
PS: Was thinking about the HR conference European Employee Engagement Conference – Transforming engagement strategy into action, soon in Amsterdam on 28/29th November. I wonder if EGM will be addressed.
Hey, thanks for putting The Green Dot up. I happened to be surfing around to see what kind of coverage it was getting and I thought I’d drop you a line. My name is Ryan and I was the writer/director/editor/voiceover/actor of The Green Dot. Thanks for the compliment! I’m actually an SAP programmer who minored in Film in college and have been doing independent film for the last 5 years. I was pretty darn happy when the announcement for the film festival was announced.
Hope you’re having a good day, and thanks! If you want to reach me, you can email me at rpdunlap AT gmail.com.
Oh, what is the Telenet customer service thing?
-R