Cocorico. Cock-a-doodle. Twice is indeed well-justified. The first one to congratulate Belgium – my home country and still one Big Small country the last time – to have turned its local Best Of Advertising Awards – of which I remember a fantastic experience last year as president of the jury – into a more European-focused and US-inspired MIXX awards . Along with the record reached by online ad spending during the first months of this year – more than 131% for Q1&Q2 compared to 2006 – it seems like a new online creative wind is blowing over Belgium. Let it blow – and let the planning follow accordingly…
The second one for self congratulations: at the same MIXX awards Advertising won a Gold Award at the same MIXX awards with the ‘Bring the love back’ video. Kudos to Geert Desager who made this happen. It’s the first time is being rewarding with a marketing and interactive excellence price. And the honor is great, to be recognized by our peers as the most creative and effective campaign in the Brand awareness/positioning category. Since its release last May, the video got more than 170,000 views. Not bad for a B2B campaign. And since Scoble just discovered the video last week – although he totally misses the point on this one – forecast more buzz around it in the coming days.
Gold was shared with Boondoggle’ s Singing in the shower campaign. I love it. It totally speaks to the age of conversation between brands and consumers, to the platforms that allow that conversation, it speaks to the brand characteristics. Well-deserved. The same category rewarded the ‘Rent a wife’ campaign. The fact that the campaign had to be stopped by a Belgian court decision did not prevent Emakina to win Bronze. The website campaign and the videos were removed a few weeks ago but you can still view a few screenshots here and read more over the campaign there . In 3 weeks time, the site received 600,000 unique visitors and the video was viewed 100,000 times.
Prophet and its Unite for Diabetes campaign won the Best European campaign awards. If you’re curious to see more on creative cases made in Belgium – and if you read French or Dutch- check the links for the rewarded campaigns here. Also: don’t miss Jealous computers – great job from These Days for Nokia which won Gold in the best use of Interactive Media.
And yes – for all those asking there will be a Bring back the love sequel – all in preparation (and not even sure I can even mention here but there you go).
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