Alain Thys - storyteller and agent of change as he described himself, founder of FutureLab and author of the great I am the media presentation I mentioned a couple of weeks ago, wants to take Europe on the virtual map of the world. I have been talking a lot lately on conferences about story telling in this new digital world -so I feel like passing on his wake up call. True, markets are taking off and the European IAB objective for 2010 -10% in digital marketing spend- will probably be achieved in most of the concerned countries. But the % dedicated to Social Media in general and virtual words in particular is still ridiculously low- if not missing, leading European customers to engage more and more on US platforms. or localised versions.Alain is calling up to European brands and businesses and also universities and governments to seriously consider being part of the new world of advertising. And he’s willing to make this happen by offering to host the first round table organized on the subject where brands and agencies would brainstorm and converse together and with the experts brought on board by FutureLab with one common objective: ”launching a branded virtual world for European audiences in 2008.”
Despite the fact that I also have a lot of questions around virtual worlds, and the ROI of investments made - I still think this is a great initiative which should be answered and nurtured. This is a project we want to contribute and actively take part in. Count me in Alain.
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