Seems like a lot of people I know are either in the process of reading Meatball Sundae or waiting eagerly for their last Amazon order to show up.
Also seems like Seth Godin’s metaphor inspires a lot of ‘smart, book-buying people ‘ to faithfully review and comment the book , podcast teasing interviews, offer author teleseminar or less serious but still smartly done ones…
I’ve also been pointed to Jackie Huba’ s video. If your time - or say interest - is limited make sure that this one is the one reference you’ll know about. Huba, who’s is the co-author of Citizen Marketers a top book in any CMO’s reading list last year, and also Church of the Costumer co-blogger is actually demonstrating - both making and eating - Seth’s new concept.
Demonstration made of the visual power of a good storytelling :-). Would have love to have her version of the Purple Cow. Hmm, better check what the kids are up too in the kitchen.
Not sure a meatloaf works either…but get the idea, without having to eat the balls!
Yes Jill - thanks for further developing the analogy - a real comms specialist, that is clear right from the start