Quickly sharing with you a great live streaming video reportage initiative Advertising Italy is co-sponsoring till midnight tonight. ( but downloads will be available till the end of the month).
Gender difference is still a strong reality in most European countries today. Lovely Italy is sadly one of the most representative nations when it comes to gender difference and equal opportunities.Technology does have an increasing role to play in bridging this gap. The 24 hour live broadcast set up by a couple of companies taking their social responsibilities to heart aims at showing Italian women who are already exploiting technology to improve the quality of their daily lifes.
Donne from government, politics, journalism and show business - and a handful of their male counterparts sharing their life as colleagues, friends, lovers- are promoting women potential at work and at home in a series of live videochat interviews and online debates.
The program is also launching a campaign against Cyberbulling and will be ground for a dozen of more studies to get and share insights on women’s world specificities and their relationship with technology. Stay tuned.
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