I’ve been involved in many talks around video advertising in the last couple of months (see below as sum up our visions for videos we’ve been presenting to the media last February in London).
Its a hot topic and a lot of people are voicing their opinions.
Now is the time for the industry to speak up and make their voices count. The IAB is currently updating the 3 year old video guidelines we’re still relying upon as of today.
The document is opened to all IAB members for reviews and comments till the end of the month. The guidelines impact linear ads (like pre-rolls, interactive takeovers and bumper vignettes appearing prior the video), non-linear ads (i.e. overlays and product placements) and companion ads (i.e. text, display ads and skins wrapped around the video).
If you’re an IAB member, read it carefully and voice your comment. If you’re no member you’ll probably find the reading worth it- specially the glossary.
The participative call has nothing to do with the air du temps. But it would have been much nicer -and more interactive also- to use more actual tools like a wiki page to collect all the comments. Hum?
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