Correlations between consumers’ age and their attitudes and behavior about new viewing options have been once more demonstrated by an other study - this time from Accenture Media and Entertainment group ( full report to be downloaded here- hat tip to FutureLab ;-).
If the message is not new new it certainly helps to emphasize the generation gap as it considers technology - no kids are not the only ones being heavily impacted by new technologies but they clearly stand as the leading metric . Obviously the - 25 generation is “more likely to watch content on alternative devices”.
This study timely echoes our recent “3 Screens research” revealing today cross-generations new media consumptions patterns. Technology does have a clear impact on the way people share and consume content. When Accenture focuses on the content driving the choice of devices with consumers selecting ” each (…) on the basis of which one will best suit the specific content they want to consume“, our research highlights the emotional bond lying behind that choice: while TV viewing tends to be a shared experience, watching video on the PC or mobile is likely to be done alone whilst undertaking other activity. Due to the connected nature of the internet, consumers are also indeed more proned to ‘network sociability’ i.e. using community-connecting technologies to share their video experience with their social networks.
Content without Contact and Context is a king without realm and queen.
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