An easy post true but an essential one. The IAB has just released the “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
Bless them. Might answer a couple of skeptic marketers’ questions and open their eyes. What I value most is not the content really (this first document would be an honorable piece of the ‘…for Dummies’ collection - no offense, education on basics has always been a big part of my professional life).
The most valuable aspect is in the status and recognition this document gives to this new media. Kind of remind me the first online advertising guidelines..Kind of switching from hype effect to high potential reality. Kind of getting there, really.
The IAB will also organise a forum on the topic on Madison Avenue and the topic will probably be a hot one at the European Congress in June too. In the meantime, for those who still need to understand whats all about, download is here
Content is now the fastest commodity on the web. It is being produced and consumed by the users in an infinite cycle. The future of content is with users. I have an interesting video to showcase the same and future of media at
http://likeiknowit.wordpress.com/2008/05/14/prometeus-the-media-revolution/