Nightshift

I have had another amazing week. After spending couple of days in the London office I flew over to Naples & hopped on a speedboat to Capri. It was my first time to Capri but it impressed me a lot. The sun was high up and the island looked sparking. I cannot imagine going there in summer. The little streets must be bursting out like London underground in traffic rush as it was already very crowded for a week in May. Our Italian team organised a great customer event – so I had the opportunity to engage with and solicit feedback from 60 or so agency people. Planners, Strategy, CEOs – the whole package. The Italian market is exploding in digital for sure with a growth rate of over 50%. What an amazing difference with a couple of years before, when digital was not even a topic of conversation. Some of the accounts I spoke to now go up to 60% of their budgets online. There is also great eagerness to learn, absorb what other markets are doing, moving things forward even more quickly. I left earlier to be home with my family over the weekend – so missed a great boat trip around the isle and I even missed out on the splendid swimming pool because of interviews and meetings. But how can I complain about that when I was fortunate to wake up and get a wonderful sea view out of your window. When I got so much energy out of the team, the customers, the sun… & the fantastic Italian dinner. It’s not a dirty job – and not anyone’s got to do it but me … And had a fantastic weekend. What else needed ?