Kathryn Schlieben | MSN Product Specialist EMEA
If you’re like me you’ve been eagerly awaiting this summer’s Olympic games. Anticipation of these games has been so high – what could possibly make the games any more interesting than they already are?? A monkey guide, that’s what! Monkey is the figurehead for the BBC’s coverage of the Olympic games. He is first presented in an animated short featuring him and his mates Pigsy and Sandy en route to the Olympic stadium in Beijing. To see the video click here.
Aside from thinking this is a great piece of original content, I’m even more impressed by the follow through of Monkey as my personal guide to the Olympics in the form of a desktop gadget.
The gadget is customisable so you can surface news related to your top 5 favourite events plus the general coverage. This helps to navigate the tremendous amount of coverage to get to what is most relevant to you. What a fantastic way to make content accessible. All of this means that despite the time difference between the UK and Beijing, I’ll stay up-to-the minute on every somersault, dive, and goal. I’m hooked. I can’t resist – Monkey is so cool he even has his very own Windows Live Space.
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